These Daring Brands Are Challenging Inequality

These Daring Brands Are Challenging Inequality

Man making clothes in india for fair trade
Did you know there are 168 million child workers, aged between 5 and 14, in the world today? Crazy isn’t it.
Many of these child labourers work in the fashion industry, making clothes for people across the globe. So if there is to be change, the fashion industry needs to fix up and address these practices once and for all.

What is Fair Trade Fashion?

Thankfully there are organisations like the Fairtrade Foundation who focus on improving the lives of mistreated workers around the world. But what is fair trade fashion? Fair trade fashion is not just about striving for decent working conditions and a fair, living wage for all involved in the production process. It is also about respect and equality.
From the farmers that grow the cotton to the garment workers, in many cases workers live in poor communities and in some instances face discrimination. Fair trade clothing enables them to earn a living sustainably so their families can thrive.
Fairtrade certification is one way of showcasing if a brand follows these practices, but it isn’t the only way to check if a brand believes and follows the value of being socially good. Ethihub is a great example of brand doing social good.

Social Good in Fashion

Ethihub is a collection of accessories hand made by Indian artisans. Caroline Keane, Founder of Ethihub, came up with the idea after meeting with talented artisans during her trips to Southern India.
These artisans were designing and making beautiful products with little exposure. Thus Ethihub was born. Ethihub allows these creators to showcase their high quality designs, sell them for a fair price and provide them with a fair, living wage.
There are all sorts of accessories on their online shop. From accessories for you, like the fantastic tote bags – handcrafted by local artisan mothers; to accessories for your home, like the amazing rich coloured coasters made from recycled newspapers! The artists who create the tribal hand embroidered cushions work from home, enabling them the freedom and flexibility often not seen in some factories with poorer working conditions.
Not only will purchasing any of these products leave you with a long lasting, unique accessory; you are also helping these artisans to support their families and grow their businesses. Now that’s how to buy good AND feel good.

Going All In With Fair Trade Certification

Some larger ethical fashion brands have taken the route of getting certified with the World Fair Trade Organisation. People Tree were the first clothing brand to get receive the FairTrade product label back in 2013. Their mission is to be 100% Fair trade throughout their supply chain. That’s a mission we can get behind!
 Man making clothes for fairtrade brand PeopleTree
People Tree are incredibly transparent with their supply chain. The founder, Sofia Minney, personally travels to the factories to make sure they are what they say on the tin. Keeping a watchful eye on the factories to ensure the garment workers that make their clothes are being treated fairly.
They even host award days where they celebrate garment workers good work and reward them with skills training to better their lives.
More Good News
There is even more good news. An Ethical Consumerism report by the Co-Op bank says that one in every two adults in the UK know recognise the Fairtrade Mark. So the work by ethical fashion brands like Ethihub and People Tree is showing that change IS possible.
These inspiring brands and many others are showing the way. Putting people first and ensuring they are respected, treated fairly and paid fairly. Unfortunately, not all fashion brands are like this. So sometimes you have to look a bit deeper into whether the brands you shop with, care about the social good values you believe in. That’s why comparing the ethics of fashion brands helps to find out the facts. For more reasons why you should compare ethics, check our blog post on 3 reasons to compare ethical fashion.
Compare Ethics aims to make finding the ethics of fashion brands easy. We Connect ethical shoppers like you to truly ethical brands who are making an impact we can get behind. For Ethical Fashion tips, tricks and news, sign up to our email newsletter here


Written by Abbie

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